This subject line implies that you empathize with your reader and you have something positive to offer them. Great subject lines are consise and descriptive and give reporters a preview of what’s inside. Even in sales email subject lines you should not be going for the hard sell. Let us know in the comments below. This neutral follow-up can serve as a tap on the shoulder or opportunity to reintroduce yourself. Do you have a suggestion for how to write a subject line to get a journalist’s attention? Time-sensitive offers are a no-brainer, but this subject line pushes readers to buy by emphasizing when their offer ends (“tomorrow”). Believe I’m not alone there. If your pitch contains a key fact or statistic this could be the hook needed to get the journalist to open your email. “Starting a subject line with something like ‘Story Idea:’ or ‘Pitch:’ is a quick way to get lost in my inbox,” said Jennifer Ortiz, senior editor at Marie Claire. Here's how. A journalist will open your email based on your subject line. These 16 email subject line examples can help boost clicks and open rates on your next email marketing campaign. This subject line example isn’t from a typical sales pitch email, but Sumo is still looking for their audience to do something: Enter a contest. You got the email open benchmark, and the above email subject line formulas and examples will no doubt help you to improve your open rates. Filed Under: PR tips Tagged With: email subject line, media pitch, PR Tips, write great email subject lines, Catriona Pollard Communications Pty Ltd | ABN 83 105 345 908 | Copyright © 2021, all rights reserved Although it takes time to find information on your prospect and include that in your sales pitch email (especially if you’re not using a CRM), just imagine the results you could drive if you doubled your current open rate. Although you don’t necessarily need to include someone’s name in every email you send, doing so is a great way to make a connection and grab their attention. Specifically, personalization tags including your recipient’s name and company allow you give your messages a personal touch by pulling from your contact data. Great content is essential to creating a media pitch but this is not enough for a journalist to take notice. 55% told us that they prefer subject lines between six and 10 words. How to ensure your cold emails avoid spam filters. To help you cut through the noise to get noticed by a journalist, your pitch subject line needs to be well thought out. Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. PR: title of the story. Neutral and to-the-point, this subject line is effective for both outreach or nurturing. Remind the recipient of when you met. Fractl reports 85 per cent of journalists decide if they are interested in a pitch based on the subject line alone. Minimalist subject lines work because they pique peoples’ interest. Then give some bullet points relating to the market opportunity, team, problem. I cannot overstate this. It shouldn’t be over expressive nor should it to simple to grab the attention. It is even more important, however, when it comes to succeeding in email marketing. A Great Subject Line Gets Your Emails Opened In order for your pitch emails to successfully lead to a story about your business, they need to be opened and read. With hard numbers to prove that can be solved (if you work with them), it’s a fantastic way to push someone to read your entire message. It’s probably not much of a surprise that emails containing the word “free” see 10% more opens than those that don’t. And wouldn’t you know it: email subject lines that include the words “yesterday” or “tomorrow” boast higher engagement rates than those without them. It references content the blogger writes about and makes it apparent that you are reaching out to offer them something new. Want to increase your email open rates? Ensure your subject lines are short and descriptive. This situation might end up with your prospect, putting your emails in the SPAM box. No matter what, they’ll naturally want to know. Writing good email subject lines is easy when you have top brands to model. But coming up with sales email subject lines is only half the battle. To help you cut through the noise to get noticed by a journalist, your pitch subject line needs to be well thought out. On the flip side, sub-par subject lines can sink even the best sales campaign. That’s why we put together this list of email subject line ideas, including: Just like no two customers are the same, no two sales teams take the same approach to email outreach. 31. Here you can highlight your reader’s accomplishments to warm them up for your pitch. Here’s what I really love about it: Acknowledgement of the $500 reward is clearly mentioned at the beginning of the subject line, which piques interest and shows I’ll get something in return. For a week or two (depending on your emailing frequency), see which subject line … Need some guidance? There’s a reason many email clients give you a warning before you send a no-subject email. Plus, swipe ideas from 8 subject line examples and 9 good sales pitch email examples. This subject line builds on a relationship that hasn’t even begun yet. Warm things up. Please read!”, “Heard these rumors about you?” can make the recipient open your cold email, but it isn’t your actual goal. Here you make it seem like the clock is ticking. Well, subject lines like “Urgent! Therefore, the absolute best, all-purpose subject line is: I have your daughter. In general, 35% of email recipients choose to open an email based on the subject line alone. Money? 30. Your email subject lines for sales should be contextual to the content in the email body. Such a style choice creates a subtle sense of urgency as readers wonder when the free shipping offer will end. Examples of great email pitch subject lines. Now apply the same principle to your subject lines every time you go to type up an email: Having the right inbox features can save you some serious time and stress, like letting you quickly jump between different subject lines and templates without having to leave your inbox. Bringing up pain points shows that you understand your readers and what they’re dealing with. Remember what we said earlier about people being busy? (Think: a new fundraising round, new role...), Food for thought: sales email subject lines containing numbers receive more opens and replies than messages without them. Manage all your contacts, deals, emails, files, and more in one place. Of course, there are plenty of ways to generate interest, but you should not try to “click-bait” the media. According to an analysis from CoSchedule, shorter subject lines consisting of 17-24 characters tend to win the most opens. Similar to the headline above, this subject line relies on the power word “you” which makes the reader feel like they’re receiving special attention. Although your end-game is to drive sales rather than make people laugh, experimenting with lighthearted subject lines can help you come off as more human to your recipients. To write a sales pitch email that sells, you need a subject line that captures attention and a message that motivates the reader to action. How you do that is up to you! Emails with question subject lines provoke opens and replies. There are many important parts to an email outreach strategy to grab the attention of the writers you want to pitch. Learn how to sell successfully over the phone—and avoid these 9 common mistakes. Well, when it comes to email, the cliches are true. Sending a generic pitch will not be appealing to a journalist, it must be targeted. Anything you can do to butter up your reader is a plus. Don’t do this! If nothing else, minimalist headlines tend to stand out in an inbox versus longer headlines, which sort of just blend together. 3 BONUS TIPS TO IMPROVE YOUR EMAIL SUBJECT LINES. There is no perfect subject line length for all emails and brands, but based on Omnisend research, email subject lines perform best if they are 21-30 characters long. An industry buzzword? As a result, this subject line frames the message as a sort of benefit as you’re getting an exclusive heads up on the best deals. The recipient needs to open the email to find out why you’re … Of course, tread lightly and use your best judgement with humor like this. Writing a catchy subject line to attract your prospects and adding vague content in the email body increases the email-open rate, but you might not get a reply. By signing up, I agree to Copper’s privacy policy & terms of service. There are a lot of different ways to add the press release label to your email subject line, for example: Press release: title of the story. Injecting a bit of humor and personality into your subject line can combat the stuffy, sales-y tone of a traditional sales email. Try including a description of your startup's product in 80 characters or less with no jargon or b.s. 29. Thank you from [YOUR COMPANY] Including ‘thank you’ in a follow-up or breakup email subject line leverages curiosity and stands out from other sales messages. After all, your ability to drive sales via email is tied directly to whether or not your emails get opened. Shorter subject lines are better, according to a majority of our respondents. You can change your cookie settings at any time. Don’t neglect the power of personalization. Creativity is critical to keeping your emails in the inbox where they belong. Using EOM at the end of your subject line also works well. This subject line pretty much sums up the pitch in a few words. Please share with us! “Starting a subject line with something like ‘Story Idea:’ or ‘Pitch:’ is a quick way to get lost in my inbox,” said Jennifer Ortiz, senior editor at Marie Claire. Questions provoke answers. Rather try to be genuinely helpful by giving a resource. We’d put that up against a cold pitch any day of the week. Journalists receive hundreds of email pitches per day, it is important to consider the subject line as it will determine if the email is opened. To find detailed information about how cookies are used on this website click Find out more. Ace this and you have a shot at getting good media coverage. Huge sale? Just kidding. The ability to write punchy subject lines goes hand in hand with scoring responses—and closing more deals. Let’s face it: nobody likes receiving emails from someone to remind them of what they should or could be doing. But how about some sales email subject lines that we’ve seen in the wild? Tips to encourage a journalist to read your email, How to gain the attention of a journalist with a media pitch, « 5 tips to maximise your PR these holidays. This subject line makes you seem relatable and makes light of the fact that you never got a reply. How can you make an email pitch less cold—when you barely know someone? Need to get past the gatekeeper of a business? Traditionally, professional and sales-related emails tend to have longer subject lines, while personal emails to friends and colleagues tend to be short and more conversational. Craft the Perfect Subject Line. With a CRM, you can put together templates for your most frequently used sales emails (such as cold outreach and follow-ups). In addition to the research we cited earlier, a recent report found that personalized email subject lines increase open rates by 50%. Email giant MailChimp likewise lists personalization first in their best practices of writing subject lines. Without a great headline, it doesn’t matter how good your email copy is, because no one will see it. Some secondhand credibility needs to be well thought out the U.S. and in countries... Boot camp to get noticed by a journalist ’ s curiosity ultimately encourages them to click through to figure what... Going to get a second chance to make your email can increase your click rates by 50 % writers. 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