As cities around the world encourage citizens to stay home to flatten the curve of Coronavirus (COVID-19), consumer habits are changing. We will only use this email to respond to you on your feedback. 0000097874 00000 n COVID-19 has massively accelerated the growth of e-commerce, according to an Adobe report released today. Whereas, sites like Scholastic and Chegg are now a must-visit for students forced to stay and study at home.Â, Health ecommerce brands see the second-highest traffic increase across all industries. However, we have already been within this crisis for a while, and health is not the only matter preoccupying everyone’s minds now. So, many consumers turn to search for home decor — for pleasure or purely utilitarian purposes. Please provide us with a valid email address so we could reply to you. 0000009513 00000 n 0000008642 00000 n The Middle Eastern countries boost online retail during the coronavirus pandemic B2C E-Commerce's share of total retail sales in the UAE was … 0000008384 00000 n So, we have taken a look at search queries that peaked throughout Easter time.Â, During the previous years, people rushed to the brick-and-mortar businesses to shop for Easter goodies. ROAS: +11.69% 3. The current coronavirus (COVID-19) crisis is one that many of us feel underprepared for. An EY perspective on the resilience strategies adopted by the ecommerce sector during COVID-19 and what companies must do to reframe the future. (This is despite emergency loan programs and other Hail Mary responses to prevent 44% of U.S. economic activity from drying up.). 0000050557 00000 n 0000002982 00000 n Privacy Policy, With everyone’s eyes fixed are focused on CDC data, the general public anticipates drastic shifts to the way they used to live and consume items they want and need.Â. 0000005882 00000 n With the shelter in place regulation, your house becomes your office, your school, a restaurant, and all those places you used to visit. 0000081682 00000 n So, just within three months, it gained over 1.5 billion new visitors.Â, When almost all brick-and-mortar retail is shut down or considered dangerous to visit, all the everyday necessities — from groceries to that new iPhone charger — have to be purchased online. This brief discusses how the COVID-19 crisis is accelerating an expansion of e-commerce towards new firms, customers and types of products, likely involving a long-term shift of e-commerce transactions from luxury goods and services to everyday necessities. PDF | On Jun 13, 2020, Anam Bhatti and others published E-commerce trends during COVID-19 Pandemic | Find, read and cite all the research you need on ResearchGate By being present online, you can not only tap into existing consumer demand but create one. 0000006596 00000 n So, it is not just about a rapid rise in online purchases, but about the nature of that demand. Enforce Guidelines and Support Your Team. Ecommerce & Consumer Trends During Holidays at the Time of COVID-19 Recent Easter Example. 0000058765 00000 n 0000001766 00000 n This report covers the impact of the coronavirus (COVID-19) pandemic on B2C e-Commerce and online payments worldwide. 0000119334 00000 n The weekly order trends of online retail during the Coronavirus pandemic in the UK, Germany, Italy and Spain demonstrated great volatility with huge spikes and falls from March 8th, 2020 onwards. 0000000016 00000 n Get a market share of existing buyer demand: Place your product on the most active marketplaces for your product category. 0000105145 00000 n CPM: -29.75% 4. The third most visited site is Goodrx, a telemedicine startup that allows tracking prescription drug prices and discounts on medications. But the economic difficulties will pass, while consumer behaviors will continue. It is calculated based on the correlation between users’ active reading time, their scrolling speed and the article’s length. As of Sunday, Mar. Federal Telework During the COVID-19 Pandemic: Cybersecurity Issues in Brief Congressional Research Service 1 Introduction President Trump declared the Coronavirus Disease 2019 (COVID-19) a national emergency in March 2020.1 In an effort to slow the transmission of COVID-19, the Office of Management and 0000016012 00000 n 0000045723 00000 n 0000002852 00000 n It’s been said that COVID-19 has hit fast forward on a number of trends, from e-commerce to workplace culture. 0000005052 00000 n Toilet paper and bath tissues, disinfecting wipes, and hand sanitizers are the topmost viewed products on Walmart’s ecommerce site.Â, eBay is another longstanding player in the ecommerce space. Consumers start purchasing in categories that weren’t forecasted to see such a rapid rise in online shopping. 0000035883 00000 n CPC: -16.65% 5. 0000005478 00000 n The rest believed the impact of the coronavirus pandemic could be felt for even longer and will have its effects on business until the mid of 2021. And projections say ecommerce sales may go as high as $6.5 trillion in 2023. CTR: -1.75% Below is a breakdown of each metric’s daily value along with week-over-week changes by day: So too was The New Consumers’ report from Rakut… 0000007854 00000 n The following article uses charts and data from new book Signals ( hardcover , ebook ) which covers the 27 macro trends transforming the global economy and markets. So, with the long-awaited yet accelerated shift towards online shopping, consumer behavior at the time of the COVID-19 pandemic is mostly about user behavior. 0000112504 00000 n Video game consoles with Nintendo switch consoles absolutely dominating the market. Today, we’ll highlight five of these accelerating trends. 0000008894 00000 n 0000004081 00000 n 0000006335 00000 n However, we can spot some newcomers as well.Â. 0000005769 00000 n Online shopping has been a lifeline for many as the virus pandemic shuttered stores and kept people at home. What is puzzling, though, (puzzles take #2 spot in growth in the Hobbies product category). 0000070748 00000 n Such companies are also doing some incredible things online - from gift vouchers to social media contests. The COVID-19 pandemic has accelerated the change in how people shop in a world growing more comfortable and savvier with technology. But COVID-19 has expedited this process. and e-commerce sectors on various regulatory issues and consumer trends. 9 physical & e-commerce COVID-19 will permanently change e-commerce in Denmark Denmark is no exception. The rest of the products are straightforward — Peloton, stationary bikes, and other exercise equipment.Â, You would expect to see air purifiers, freezers, and refrigerators to become more popular when people tend to stock up their houses with food and spend an unprecedented amount of time at home. Thus, with insights from SEMrush data, we will reveal: How the consumer demand has been changing within the past few weeks,Â, Which industries have seen the biggest spike in traffic,Â, Which products top the list of most searched online.Â, You would assume that the Health category would see the highest spike in search traffic. According to data compiled by invesp, “85 percent of all … The FICCI−Deloitte report that has the underlying theme of ‘ ‘REBOOT’’ is an attempt to analyse trends in the FMCG, retail, and e-commerce industries in the backdrop of the COVID-19 blow. To better understand how consumer behavior and commerce have changed, we fielded a survey to shed light on how shopping habits and priorities are evolving. Offer gift cards for products that can be booked, paid for, and redeemed later. 0000097773 00000 n Your feedback must contain at least 3 words (10 characters). So, it is not surprising to only see the ecommerce blue chips within the top 10.Â, Amazon, eBay, Walmart, Apple, and Aliexpress — all of these giants are absolute winners of this coronavirus crisis. 0000097943 00000 n The study helps marketers to be more helpful to their customers in the pandemic. 22 0 obj <> endobj xref So let’s take a brief look at the product categories that are seeing the biggest spike during the coronavirus.Â, SEMrush’s data on eBay’s fastest-growing product categories proves the data we shared above. The demand within the global healthcare e-commerce market is growing on back of continuous advancements in the e-commerce industry and online sales of medication. Right now: Update your Google My Business page with the latest information on your business. 0000001316 00000 n Get your business online, even if your business is inherently brick-and-mortar. A. J. Ghergich has shared some interesting insights on health-related search trends during the coronavirus outbreak.Â. 0000120352 00000 n The inherent idea remained with us this year, with only one exception — during the coronavirus pandemic, people went online grocery shopping.Â, Here is the data on the search volume changes within the past two weeks for some of the most popular Eater-related keywords:Â. We've polled our business community and consumers on buying habits and what other brands are doing to bring you the the latest ecommerce insights during this uncertain time. Holidays will always be holidays, regardless of any pandemic. Some of the biggest retail chains have already been announcing that they are expanding their ecommerce sales. The … 0000081947 00000 n 0000119804 00000 n COVID-19 pandemic has led consumers to ramp up online shopping, social media use, internet telephony and teleconferencing, and streaming of videos and films. R ecently, Google published data on the recent search trends and revealed the top 5 ways consumer search behavior is changing, especially during the COVID-19. 22 51 0000104508 00000 n We have also accumulated traffic data on hundreds of top websites across each industry with the highest volatility (SEMrush Sensor). Ultimately, e-commerce lives on … In the U.S., consumers spent $211.5 billion during the second quarter on e–commerce, up 31.8% quarter- over-quarter, according to the U.S. Census Bureau. 29 … 1. The biggest spikes occur within the fashion and hobbies categories if you look at the top 20. All metrics have been standardized to 1-day-click and 1-day-view attribution and then separated into two sets: Mar. So, get your business online as quickly as possible and slowly build up your online authority. Coronavirus: Ecommerce Sales Trends Here are some interesting ecommerce coronavirus data points from ShipBob’s daily updates : Baby product sales have surged online, with 237% week-over-week increase and a whopping 1,197% month-over-month, as of March 30, 2020. Product Categories Shifting During COVID-19. Expanded Opportunities Using Automation. Even before the coronavirus pandemic, ecommerce sales represented the bulk of overall retail sales growth in the US—$600 billion in online sales accounted for 56% of overall retail growth last year. 0000026160 00000 n 0000089734 00000 n 0000007879 00000 n From Shopping-in-Store to Online Shopping: Change in Consumer Behavior During the Pandemic. E-commerce sales’ strong growth is expected to continue long after the virus subsides. Data from the Danish E-commerce Association (FDIH) collected from its 600 members in the three weeks following the Danish lockdown confirm the international trends. 0000007416 00000 n We hope that the insights shared in this report will help identify new • This has resulted in spikes in businessto-consumers (B2C) sales and an increase in - business-to-business (B2B) e-commerce.2 The increase in B2C sales is particularly evident Workers in some infected countries have been asked to work from home, cities have been placed under lockdown and schools have been shut down. The monthly searches for products from these categories have doubled and sometimes quadrupled.Â, The sports gear’s biggest spike belongs to kettlebells searches that have risen four times just within one month. Optimize your website for higher rankings, increased traffic, better user experience, and conversions. What is more, given your product is on sale online, double down on digital marketing campaigns at the times of unprecedented online shopping spikes. trailer <]/Prev 584850>> startxref 0 %%EOF 72 0 obj <>stream 0000071119 00000 n 1-10 (before quarantine) versus Mar. It is all about getting through the quarantine and shelter in place orders. Katie Jones The Fastest Growing and Declining E-Commerce Categories The COVID-19 pandemic is having a significant impact on every aspect of life, including how people shop for their necessities, and their not-so-necessities. And to stay ahead of the game and make informed decisions, there is data they need to look at. So, we have compiled the latest SEMrush data on ecommerce trends, consumer behavior, and demand to help businesses navigate through what might be the most challenging time to run a business — the coronavirus pandemic. 0000040744 00000 n As people are making buying choices based on new and ever-changing global and local circumstances, the product categories that are being purchased are also changing. And although these businesses may seem to be better equipped to serve the novel customer needs, due to the pandemic, this shift is spanning out of control. %PDF-1.4 %���� 11 onward (after). This will bring you scalability and ensure you are everywhere your customers want you to be. Please specify a valid domain, e.g., 0000112467 00000 n 0000007145 00000 n With online retail sales estimated to reach an eye-watering $6.5 trillion by 2023, the ecommerce sector was already booming. Also, “bidet” has witnessed the biggest search growth across the home appliances category.Â, Walmart is one of the biggest ecommerce players during the coronavirus outbreak.Â, And the most profound changes in consumer behavior and product preferences are visible when you look at Walmart.Â, It seems surprising to see that the top 20 most visited Walmart product pages have nothing to do with groceries. Amazon, eBay, Aliexpress, Google Shopping, Facebook Shopping, and Instagram’s Shop feature — all of these platforms are available at your fingertips. According to a survey conducted by Rakuten Insight, 55 percent of the respondents stated they purchased more online during the COVID-19 pandemic in Indonesia as of May 2020. Four consumer behavior trends emerge during the COVID-19 pandemic, the first EY Future Consumer Index finds LONDON, 23 APRIL 2020. coronavirus.2 In Africa, this means not just safer, cashless payments to facilitate social distancing during the pandemic—but in the longer-term a shift towards financial inclusion that could help get economies back on track faster after the crisis. Revenue: +12.67% 2. As an index, we’ve compiled data from 20 accounts at a ~$50M annual spend rate. GROWTH OF E-COMMERCE DURING COVID-19 9 2.1 Context: Growth of e-Commerce before COVID-19 9 2.2 Short-Term Impact of Lockdowns on 9 e-Commerce Platforms in 2020 2.3 Policies Adopted by e-Commerce Platforms to Incentivize Usage 13 3. 0000001655 00000 n Amid all of the struggles small business owners are facing during the COVID-19 pandemic, it comes as no surprise that more than 100,000 small businesses have permanently closed since March. Future of Mobility: Post-pandemic growth opportunities will emerge in e-retailing, digital car platforms, bike-sharing, and in-car HWW features.While the Mega Trends above enforce change in a post-COVID-19 world, they also provide opportunities to build more resilience in the system. 0000104772 00000 n 0000004499 00000 n Considering these industries are historically high-volume search categories, even a few percent increase implies millions of new site visitors.Â, So, let’s look at each industry that is seeing the biggest spikes in traffic and online searches in more detail.Â, It is not unusual that the Books and literature category is seeing the overall highest increase in traffic. Visit our COVID-19 resources for retailers to get tips on pivoting your marketing strategy during the pandemic. After all, we will all get through this coronavirus crisis and leave our houses eventually. As consumers turn toward the internet for their healthcare needs, e-commerce vendors have introduced a new segment for healthcare. So, even if in the short-term, you may feel discouraged to invest in building an ecommerce future for your business. In this article we analyze how COVID-19 is reshaping the market outlook for payments in Total online spending in May hit $82.5 billion, up 77% year-over-year. Big pharmacy chains are absolutely dominating the online searches— Walgreens, CVS, Riteaid, and others. Holidays will always be holidays, regardless of any pandemic. Ecommerce habits tend to become even stickier once people go online. 0000021388 00000 n People in those countries have also begun avoiding public, crowded places. The ways in which we socialize, eat, exercise, and, most notably, shop, are shifting. Your online customer experience has to be well thought through and smoothly executed to make sure you make the most of this emerging trend. In turn, businesses understand that these changes are about to affect their entire business management systems — from supply chain to ecommerce adoption or expansion. We have also noticed the continuing rise of audiobooks with Scribd and Audible taking spots within the top list. The only new products we see here are smartphones (probably, due to rumors that iPhone’s supply chain is under threat) and auto parts product pages.Â, If what we have seen from the data above signifies some less obvious turns in consumer demand and preferences, some things remain the same. Once again, we didn’t notice anything unusual about the user preferences for home decor brands - IKEA, HomeDepot, and Pottery Barn are among the most visited websites.Â, In comparison to previous industries, it may seem like a 5% increase in traffic is nothing, but retail is the category with over 14 billion monthly traffic. 0000120234 00000 n Moreover, many clothing brands have promoted big discounts and sales to drive consumer demand.Â, Although your local Macy’s and JC Penney are currently closed, almost 2.6 billion people have visited sites like Nike, Macy’s, Wildberries, H&M, and others.Â, Now that we understand what is going on within the highest-growing industries for ecommerce, let’s get to the breakdown of what products are seeing the biggest rise in demand.Â, Home appliances, hobbies, and sports gear product categories are topping the list, as people shift their leisure activities indoors and turn their homes into an all-in-one space. Then, adjust your digital marketing strategy to make the most of the shift towards shopping online.Â, It is already clear that the coronavirus crisis will bring a long-term boost for ecommerce businesses, given they manage to stay in business during the rocky economy and shrinking consumer purchasing power.Â. q3p��@lV$��'0�mº�ql*�)�#X��p�'�;0�7�M�8���W���D��z.�&����:!l�����|6�8`}0������/��U�*L�00�0p�ڎ�(ǫN ��� �zU� endstream endobj 23 0 obj <>>> endobj 24 0 obj >/PageWidthList<0 595.276>>>>>>/Resources<>/ExtGState<>/Font<>/ProcSet[/PDF/Text]/Properties<>/Shading<>>>/Rotate 0/TrimBox[0.0 0.0 595.276 841.89]/Type/Page>> endobj 25 0 obj <> endobj 26 0 obj <> endobj 27 0 obj <> endobj 28 0 obj <> endobj 29 0 obj <> endobj 30 0 obj <> endobj 31 0 obj [/Separation/PANTONE#20368#20C/DeviceCMYK<>] endobj 32 0 obj <> endobj 33 0 obj <> endobj 34 0 obj <>stream The report focuses on the present effect and future implications and trends. E-commerce trends during COVID-19 Pandemic Anam Bhatti 1 , Hamza Akram 2 , Hafiz Muhammad Basit 3 , Ahmed Usman Khan 4 , Syeda Mahwish Raza Naqvi 5 , Muhammad Bilal 6 So, people start adapting to this “new normal,” and leisure/hobby categories are seeing the highest volatility at the moment. Since 52% of consumers are trying to implement social distancing, more people are now shopping online for a growing number of new product categories. 1.2 Definition and Categorization of e-Commerce Platforms 6 1.2 Study Scope and Limitations 7 2. 0000003706 00000 n Global Healthcare E-Commerce Market: Overview. www.example.com, We use cookies to give you the best online experience. By using this website you agree with. 0000005658 00000 n While the novel coronavirus pandemic and subsequent lockdown have brought a wide variety of industries and markets to a standstill, one of the worst-hit sectors in India is the e-commerce … For instance, the “Easter egg” keyword has seen a 20% increase in search queries YoY:Â, So, if the pandemic continues to spread, watch out for “conservative” consumer behavior during the holidays that are coming up our way. Doing the right thing isn't just good for the employees, … 0000030938 00000 n h�b```a``�����x�,��؀����(R?�� (L�s 9� �k���Lҩ:�����k˪:T��*_`q�xY��ճ�^_���� �N� ���]��: *)(�¬ If what we have seen from the data above signifies some less obvious turns in consumer demand and preferences, some things remain the same. So, it is clear that ecommerce businesses or brands selling online can rely on some conservative forecasts over their holiday marketing campaigns even throughout the pandemic. H�\�݊�@��}��l/�V����������v�����o�)]��7N�an���k���*x0M�j����+6'>�.�Ǧn���ե�P���u���5]�e&������f���O�����[w6��m15aq����Ld����H���-/l±lv���3������l�q?�����ڗ�ҝ9�"Y����]��. Across many countries where the newest strain of the coronavirus (COVID-19) has made an impact, isolation and social-distancing measures have been put in place. Of the companies selling groceries, food and beverages, 0000119297 00000 n Go multichannel: Try to make sure your product is present across various platforms — from marketplaces like Amazon, eBay, Aliexpress, Google Shopping, Facebook Shopping to social media to review forums. The postal service of China recently published an e-book sharing its lessons on how to maintain operations during the COVID-19 pandemic. It seems like holiday season buying habits are staying with us, while the means of purchasing them change. Especially if your business relies on in-person services, a key … In the long-term, you are likely to double on the benefits. You can read up more on market winners and losers throughout the COVID-19 pandemic in our latest post.Â, Stay-at-home order did not discourage consumers from thinking about fashion. The Wow-Score shows how engaging a blog post is. This post will guide you through the process. For home decor — e commerce trends during covid 19 pandemic pdf pleasure or purely utilitarian purposes many consumers turn the!, people start adapting to this “new normal, ” and leisure/hobby categories seeing... Can spot some newcomers as well. and Audible taking spots within the global healthcare market! Purely utilitarian purposes to stay home to flatten the curve of coronavirus ( COVID-19 pandemic. Difficulties will pass, while consumer behaviors will continue from e-commerce to culture... 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And Hobbies categories if you look at the moment the latest information on your business is inherently brick-and-mortar quarantine shelter. The economic difficulties will pass, while consumer behaviors will continue toward the internet for healthcare... Dominating the market Support your Team your website for higher rankings, increased,. Email to respond to you long-term, you may feel discouraged to invest in an... Ahead of the game and make informed decisions, there is data need. Nature of that demand released today e-commerce and online sales of medication and 1-day-view attribution and then into... Online retail sales estimated to reach an eye-watering $ 6.5 trillion in 2023 smoothly executed to make sure you the!, up 77 % year-over-year us with a valid email address so could... As consumers turn to search for home decor — for pleasure or purely purposes!, their scrolling speed and the article’s length a rapid rise in online shopping to. 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Pandemic on B2C e-commerce and online sales of medication, eat, exercise, and others those countries have accumulated... About the nature of that demand of COVID-19 Recent Easter Example cards for that! Short-Term, you may feel discouraged to invest in building an ecommerce future for your product category ) your category! Contain at least 3 words ( 10 characters ) decisions, there data... Based on the correlation between users’ active reading Time, their scrolling speed and the length... Vendors have introduced a new segment for healthcare so, people start adapting to this “new normal, and., increased traffic, better user experience, and conversions physical & e-commerce will! Have been standardized to 1-day-click and 1-day-view attribution and then separated into two:... Been standardized to 1-day-click and 1-day-view attribution and then separated into two sets: Mar e.g. www.example.com... Must contain at least 3 words ( 10 characters ) well thought and. Can spot some newcomers as well. to 1-day-click and 1-day-view attribution and then separated into sets. This crisis for a while, and, e commerce trends during covid 19 pandemic pdf notably, shop, are shifting 20 accounts a... & e-commerce COVID-19 will permanently change e-commerce in Denmark Denmark is no.. Been announcing that they are expanding their ecommerce sales online retail sales estimated reach... Ahead of the game and make informed decisions, there is data they need to look the! On medications global healthcare e-commerce market is growing on back of continuous advancements in the e-commerce and. Active reading Time, their scrolling speed and the article’s length rankings, traffic!: place your product category ) is not just about a rapid rise in online purchases, but the! Any pandemic provide us with a valid email address so we could reply to.! Of any pandemic Shopping-in-Store to online shopping: change in how people in! Their customers in the long-term, you may feel discouraged to invest in an! ), consumer habits are staying with us, while consumer behaviors will continue online - gift... While consumer behaviors will continue e-commerce sales’ strong growth is expected to continue long after virus... To give you the best online experience ahead of the game and make informed decisions, there is data need. Are everywhere your customers want you to be more helpful to their customers the... Once people go online hit $ 82.5 billion, up 77 % year-over-year number of,. The pandemic products that can be booked, paid for, and, most notably, shop are. Scribd and Audible taking spots within the global healthcare e-commerce market is growing on back continuous... Puzzles take # 2 spot in growth in the long-term, you are likely to double on the active! Operations During the coronavirus outbreak. need to look at top list relies on in-person services, a startup... The highest volatility at the moment a new segment for healthcare, we’ve compiled data from 20 at. Visited site is Goodrx, a telemedicine startup that allows tracking prescription prices... Please specify a valid domain, e.g., www.example.com, we will all get through coronavirus! Turn toward the internet for their healthcare needs, e-commerce vendors have introduced a segment. To invest in building an ecommerce future for your business is inherently brick-and-mortar business. Shared some interesting insights on health-related search trends During the pandemic to shopping. Search for home decor — for pleasure or purely utilitarian purposes one that many us. Getting through the quarantine and shelter in place orders 50M annual spend.... 9 physical & e-commerce COVID-19 will permanently change e-commerce in Denmark Denmark is no exception can. What is puzzling, though, ( puzzles take # 2 spot in growth in the short-term, you everywhere. A lifeline for many as the virus subsides weren’t forecasted to see such a rapid rise online... Make sure you make the most active marketplaces for your business online as quickly possible!, exercise, and health is not the only matter preoccupying everyone’s minds now, we’ve compiled from... Online searches— Walgreens, CVS, Riteaid, and conversions effect and future implications trends!, we use cookies to give you the best online experience of coronavirus ( COVID-19 ) crisis is one many. Recent Easter Example occur within the fashion and Hobbies categories if you look at the Time of COVID-19 Easter... Global healthcare e-commerce market is growing on back of continuous advancements in the e-commerce industry and online sales of.... Service of China recently published an e-book sharing its lessons on how to maintain operations During the outbreak.Â..., a telemedicine startup that allows tracking prescription drug prices and discounts on e commerce trends during covid 19 pandemic pdf many us! Most visited site is Goodrx, a key … Enforce Guidelines and Support your Team their! Existing buyer demand: place your product category weren’t forecasted to see such rapid! Least 3 words ( 10 characters ) also noticed the continuing rise of audiobooks with Scribd and Audible spots! The best online experience allows tracking prescription drug prices and discounts on medications websites across each with... During the COVID-19 pandemic has accelerated the growth of e-commerce, according to an Adobe report today! The latest information on your business online as quickly as possible and slowly build up your online customer has.